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  • Employ the skills for managing peoples and other complex issues in technology based organizations. (Lo 2.5)
  • Ability to collect and synthesize data, facts and figures to evaluate risk for new product development and use of information technology as a tactical resource ( Lo 2.6 , 2.7 & 2.8 )

Assignment Questions

Abstract from ‘Smart or Crazy? What Steve Jobs Did with the First iPod Prototype’ by Henry Jay, 2 March, 2016.

“Steve Jobs announced the first iPod as a Mac-compactible product with 5GB hard drive that put 1,000 songs in your pocket. But before the event, something happened behind closed doors between Steve Jobs and Apple’s Engineers who produced the iPod.

When engineers working on the very first iPod completed the prototype, they presented their work to Steve Jobs for his approval. Jobs played with the device, scrutinized it, weighed it in his hands, and promptly rejected it. It was too big.

The engineers explained that they had to reinvent inventing to create the iPod and that it was simply impossible to make it any smaller. Jobs was quiet for a moment. Finally, he stood, walked over to an aquarium, and dropped the iPod in the tank. After it touched bottom, bubbles floated to the top.

“Those are air bubbles,” he snapped. “That means there’s space in there. Make it smaller.”

And that was how the tiny size of the first versions of iPod came into existence. All thanks to the Genius Steve Jobs.”

https://medium.com/@wealthy_brains/smart-or-crazy-what-steve-jobs-did-with-the-first-ipod-prototype-3f8e7233cf14

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